Web Film / Digital Display / Print / Outdoor / Social / Direct Mail

Do a stock-photo search for “80+” and you’ll get pictures of people in wheelchairs, in bed, in a hospital, in pajamas. Our client RiverSpring, which coordinates care and assistance for the elderly living in their homes, showed us the reality: vital people, funny, articulate, attractive. So we brought in a high-end fashion photographer to shoot RiverSpring clients like the rock stars they are. And in the process, we made a film about our photo shoot that captures so much more.