The Polyphony Foundation is a non-profit whose aim is to bridge cultural divides in Israel by teaching Arab and Jewish youth classical music. We created Tshirts and a radio spot to show how music transcends boundaries between people and cultures.
Polyphony T-Shirts - Case Study Film
Radio Spot / 'You can't hear our differences' / This spot won a Silver Clio Award
These 'Hug T-shirts' worked when two people wore them together, and embraced.
'Hug' T-Shirt Packaging
'Hug' T-Shirts
[ Silver - Clio Awards, Finalist - London International Awards, Finalist x 2 - New York Festivals, Finalist - Mercury Radio Awards ]