TV / Web Content / Digital Display / Social

Hospitals can be scary places, especially for children. Being admitted to a hospital often raises their stress and anxiety levels – something proven to slow and hinder recovery times. However, NewYork-Presbyterian Hospital has gone to great measures to find ways to put kids at ease; from their MRI Pirate Ship, to their Pet Therapy program.

This campaign aimed to elevate their more compassionate offerings by talking to parents in a child-friendly way, and break from the claims-based advertising so common in the category.