Forbes 'Change the World'

Print / Outdoor / Ambient

The Forbes 'Change the World' campaign is about the next generation of doers, trailblazers, and game-changers – the ones who make more than just money, the ones who make history with their ideas and achievements.

  • Forbes 'Change the World' Campaign Case Study Film

  • Eric Houseknecht - PAUL_Forbes_Napkins2

    'US Patent Office' / Ambient / A good part of Forbes’ marketing revolves around social events, where industry leaders gather and exchange ideas and inspiration. For these, we created cocktail napkins inspired by our 'Change the World' creative platform that were given to caterers and distributed to delight, surprise and inspire attendees at Forbes events.

  • Eric Houseknecht - PAUL_Forbes_Napkins3

    'New Business Venture' / Ambient

  • Eric Houseknecht - PAUL_Forbes_Napkins4

    'To Do List' / Ambient

  • Eric Houseknecht - Forbes_JayZ_website

    'Jay-Z' / Print / Outdoor / Direct Mail / For this initiative, we tapped into the backgrounds and upbringings of the world's biggest game-changers, and highlighted their rags to riches stories.

  • Eric Houseknecht - Forbes_KathyIreland_website

    'Kathy Ireland' / Print / Outdoor / Direct Mail

  • Eric Houseknecht - Forbes_SeanParker_website

    'Sean Parker' / Print / Outdoor / Direct Mail

  • Eric Houseknecht - Forbes_Headline_BitShort

    'Live forever 1' / Outdoor / Print / Digital Display

  • Eric Houseknecht - Forbes_Headline_Insignificance

    'Live forever 2' / Outdoor / Print / Digital Display

  • Eric Houseknecht - Forbes_Headline_Ferrari

    'Live forever 3' / Outdoor / Print / Digital Display

Forbes 'Change the World'

[ Bronze - Art Directors Club, Best in Show - B2B Awards, Finalist - The One Show ]