Hello, hi there! I’m an award-winning advertising creative director with over 25 years experience. My career spans multiple industries and products – from running shoes to soft drinks, spirits, food, and much more. Over the past few years, I’ve specialised in Pharma, where I’m well-versed with DTC and HCP audiences.

I’ve won industry awards and accolades for some of the world’s biggest and best creative agencies and their clients. I have major awards from Cannes, The One Show, Communication Arts, New York Festivals, and the Clios – including three Best of Show honors across my career. My multi-award winning ‘Amazing Science’ campaign for NewYork-Presbyterian Hospital is in the permanent collection of the Museum of Modern Art’s Film Library. I’ve also been a juror for several award shows.

My work spans broadcast TV, web films (short and long form), digital, social, websites, direct mail, print, OOH, and ambient. I feel strongly that a big idea should flex to work effortlessly across multiple, relevant touch points.

Regardless of the brief, my approach to making standout, effective creative work is consistent: develop a big idea that’s unique, surprising, empathetic, and feature a little bit of human charm. I’m a naturally strategic thinker, constantly mining for meaningful insights.

I’m passionate about the creative process itself, a natural team builder and leader, and I really enjoy mentoring young talent.

I’ve lived and worked in the US, UK, France and Hong Kong. I’m currently in New York, and comfortable working with agencies and clients remotely or in a hybrid role.

CLIENTS + BRANDS: Pharmaceutical / Healthcare / Biotech